A good website is one that displays a careful balance between appearance and functionality. When Gabriel Bertolo your website is aesthetically pleasing but fails to offer the information or help your audience with what it looks for, the aesthetics cannot make up for the lack of functionality and vice versa. Therefore, web design comprises two broad key elements—aesthetic or visual elements and functional elements—that are of equal importance to make your website stand out.
Visual Elements
Visual elements come together and set a theme for your website, which leaves a great impact on visitors when you get it right. It is crucial that every element compliments one another and looks harmonious rather than chaotic. Visual elements include:
Fonts
Colors
Shapes
Layout
Icons
Logos
Images
Video
Functional Elements
Functional elements hold great importance in terms of how the search engine views your website. However, they go beyond that and can influence user experience as well. Some of the salient functional elements include the following:
Navigation: The ease of access your website offers to your visitors to reach different sections of the website
User interaction: Offering users control by avoiding needless pop-ups, auto-play videos, or overload of information
Speed: Ensuring the page loads within a couple of seconds
Site structure: A systematic structure that is easy to navigate both for visitors and the Google web crawler
Cross-device compatibility
Web Design Vs. Web Development
Web design and web development are two terms that are often used interchangeably. However, they both mean two different things, have different purposes, and require a different set of skills to be implemented on a website. Web design is more about the experiential side of a website that ensures the audience finds the website useful, immersive, and engaging. It is highly intuitive based on the expectations of the users and uses this knowledge of user expectations to ensure an excellent user experience. Web development, on the other hand, involves building and maintaining a website with the help of coding systems so that the website functions smoothly with no glitches.
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